Becoming an SME

You all heard the story of "balloon boy" that has
been all over the news. What I thought interesting to share with you on this take, is how the media began calling the EAA Communication
Director in Oshkosh, WI. (by gosh! – sorry had to do that since I am
still a "cheesehead" at heart.)

Shows the power of becoming a Subject Matter Expert (SME). You or
someone in your company can become the SME for your industry and have
media contacting you when a story breaks or they need an SME to
comment. How? A social media tool called a blog. There are additional
ways to build upon this through following and commenting on other
blogs, submitting articles in trade pubs, publishing e-books (today’s
white papers) and more.

If this sounds interesting to you, contact me and I can help you become an SME in your industry.

YouTube – Balloon Boy’s Neighbor: ‘Everybody Is Concerned’

About Jeff Quandt

Jeff Quandt is an Inbound and Digital Marketing Strategist and owns On-Q Marketing LLC. He helps businesses get found in a Google Search bringing prospects to business' website to generate leads.

Then through Inbound Marketing tactics qualify the lead, nurture the lead, and ultimately converting the lead/prospect into a customer.

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