The Importance of Buyer Personas

Today I attended a Omaha Chamber Academy session on social media. It was conducted by an acquaintance, Kim Mickelsen, principal at Bozell.  She did a wonderful job of doing a high-level overview of social media, what, where, why and how, to a packed … [Read more...]

Mediocre Marketing

It is simply amazing the amount of mediocre marketing on the web today.  It shoudl not really surprise me, since I have seen mediocre marketing in print, radio, outdoor, and TV for years.  Now it has moved to the web as well.I spent the better part … [Read more...]

Knowing your Market

In today's economic climate, it is very important to know your customers and prospects.  You might have listened to them prior to the economy going south, but have you talked with them recently?  I mean really visited and found out what their needs … [Read more...]