You Don’t Own Your Content on Facebook or on any other Social Media

At a recent SCORE Workshop that I taught on the topic of Social Media, one of the slides included the bullet point “You Don’t Own the Content.” This workshop was held right as the Facebook breach with Cambridge Analytica was just … [Read more...]

Cutting the Cord and Why Cable TV Providers Just Don’t Get It

New Year’s Resolution: Cutting the Cord It’s January 2nd and I have completed one of my New Year’s resolutions!  I have joined the 22 million other people that disconnected from Cable and Satellite TV in 2017. Why I Cut the Cable TV Cord TV Our … [Read more...]

Has Proximity Marketing Finally Arrived?

UPDATED Dec. 22, 2017 - Asirvia GO report Years ago when I was the marketing manager for a software company, we did a lot of trade shows.  In fact, most of our marketing dollars were invested in trade show marketing. I had looked at doing … [Read more...]

It’s April; How are You Doing on Your Digital Marketing New Year’s Resolutions?

If you are like a lot of people, myself included, whatever plans you may have laid out towards the end of 2016, have fallen by the wayside. We all have our reasons or excuses, but the bottom line, the best of intentions is worthless unless there is … [Read more...]

Who Can I Trust?

…is a question I heard from a small motel operator at a place I stayed. He mentioned this to me regarding his digital marketing; namely his website and social media marketing program. He was stating the difficulty in finding resources to manage … [Read more...]

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