Making Lemonade from a Lemon; a Case Study Regarding Online Reviews and Recommendations

What should you do when a negative review pops up on an online site about your business?¬† The review can be on Yelp, Google Places, Merchant Circle, Urban Spoon, Tripadvisor, a number of other online sites or in the case of my client, Gary Rumbaugh … [Read more...]

Why it is Important to Manage Your Online Reputation

I just got a call this morning from one of my clients, telling me he had a funny story to share. A prospect had found his website using a Google search, read his blog post (which I wrote on his behalf), read reviews on the web and mentioned ones she … [Read more...]

Reviews, Recommendations, and your Business’ Reputation

Many times I see businesses ignore one of the first tenants of social media marketing‚Ķand that is to LISTEN. It is actually more than that as not only should they be actively listening to what might be said about them or their business across not … [Read more...]