Making Lemonade from a Lemon; a Case Study Regarding Online Reviews and Recommendations

What should you do when a negative review pops up on an online site about your business?  The review can be on Yelp, Google Places, Merchant Circle, Urban Spoon, Tripadvisor, a number of other online sites or in the case of my client, Gary Rumbaugh … [Read more...]

Guidelines for Reviews and Recommendations

Let’s face it, Word of Mouth (WOM) is still the bottom line in marketing for your business. Used to be WOM only traveled by “mouth.” Today it is spread via the internet and social channels. Managing your online reputation is paramount in today’s … [Read more...]

Reviews, Recommendations, and your Business’ Reputation

Many times I see businesses ignore one of the first tenants of social media marketing…and that is to LISTEN. It is actually more than that as not only should they be actively listening to what might be said about them or their business across not … [Read more...]