Why Every Manager Needs to have Social Media Guidelines and Policy Statement

I was going to say every business, but in reality this applies to any business and even governmental agency.  That is why I said every manager needs a set of Social Media Guidelines and Policy. A local Police Officer recently posted something on … [Read more...]

Guidelines to Submit Posts for LI Group Discussions, Promotions and Jobs

I posted this set of guidelines on a LinkedIn Group and thought it might prove useful to others.  While focusing on the specifics of LinkedIn Groups, the concepts inside this post can be applied to most any social networking site. … [Read more...]

Here is a Quick Way to Improve your Facebook Page’s Organic Reach

Ever wonder why your Facebook posts are being seen by fewer and fewer people that LIKE your page? This is know as Organic Reach.  Your post updates (content) on your page and you see that fewer and fewer people are seeing your updates. Facebook is … [Read more...]

Using the 4-1-1 Principle with Social Media

Now you might think this post is about getting Information or Directory Assistance. It is more about information on how you should use social media. Social media is meant to be CONVERSATIONAL Too many times I see businesses and consultants use … [Read more...]

Losing Trust and the Impact on Your Business

The past several posts I have written talked about how you gain and build a relationship to build trust so people will do business with you. Once you have earned someone’s trust you need to continue to cultivate the relationship to maintain that … [Read more...]