Don’t Forget to Update Your NAP

Digital logos for social media | The Marketing Engineer Blog - NAP ConsistencyMoving to a new location can really be a pain; packing, moving, and unpacking.

There are many things you have to do as well:

  1. Switch phone service
  2. Move internet service
  3. Change of Address for mail service.

Did you forget something?

Don’t forget to move your Digital Locations as well.

NAP Consistency is key

NAP stands for Name, Address, Phone, and this information needs to be consistent across your digital landscape as well. This has a big impact on your LOCAL SEO search results.

This can certainly be much more time consuming as you can be spread out among a number of places:

  • Your Website
  • Google My Business
  • Bing Places
  • Yahoo Local
  • Social Media Sites
  • Directories
  • Associations

And so forth.

Recently, I moved to a new location and spent a good amount of time updating my NAP.

A client emailed me late on a Friday night (I do read emails throughout the day) about just having moved and the information on his website and Google was not correct. I went to my computer and logged into his account to make the updates.  It took me 45 minutes to cover all his active locations.

Still there are many directories that are on the web that have incorrect information.  When you find those, depending upon how much authority (Use MOZ.com to do a check on Domain Authority of a site, those 50 and above are worth it) they bring as a backlink to your business, you may have to create an account on the site and update it. I do warn clients that sometimes, and more than likely most times when an update is made to a directory or review site like Yelp, Manta, MapQwest, etc. you will get a phone call from a sales person trying to seel you more services.  Yahoo Local, which partners with YEXT does this all the time.  They want to sell you additional “SEO services” that you don’t really need.

Do a Google Search on Your Business Name

If you want to see where you are listed on a search look at the top three pages of result to check what directories your business appears and think about managing the listing.

Building NAP Consistency

To get the address format, Google a business in the building or street you are moving to.  Use the identical formatting shown there everywhere, your website, social media, directories, etc. The name has to be exactly the same.  The address format needs to be the same, and the phone number.

For example; At my old location, I was at “11912 Elem ST #115.”  That is how it showed up on Google. Not “Street”, “Suite”, or “Number”.  I need to follow Google’s format throughout my digital landscape. Otherwise search engines might think you are a different business. Yes, it can be as simple as INC or LLC not appearing on your business name too.

If you have any questions, or need some help in moving your digital locatin, please call 402-953-2340 or Contact me.

About Jeff Quandt

Jeff Quandt is an Inbound and Digital Marketing Strategist and owns On-Q Marketing LLC. He helps businesses get found in a Google Search bringing prospects to business' website to generate leads.

Then through Inbound Marketing tactics qualify the lead, nurture the lead, and ultimately converting the lead/prospect into a customer.

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