In August of this year, Google added the ability to create posts on your Local results.
For any brick and mortar location, driving prospects to your business, is important. Accessing Google My Business is one way to add a message that will last a week, before being archived. You can do this through the GMB app on your phone or as in the screen above, when you are using a browser like Chrome and are logged into your Google account, you can create a message (the left column of the screen).
On the right side of the screen, circled in RED, is the most recent message which is linked to my blog post on this subject.
Why should you care?
A couple of reasons you should implement a program to post on the GMB result on a weekly basis:
- You will receive analytics regarding how many people saw the post and took action on it.
- By posting on a weekly basis, you should see an improvement in the map results.
Preliminary reports indicate that businesses that leverage this new way to add content can rise to the Key Three of results in a short period of time.
There is more to Local SEO
There is more to local SEO than just adding posts, but with this new tool, you might just be able to up one on the competition.
Other tactics for Local SEO:
- Add images
- Make sure the contact info is identical across all search engines and your website
- Get Reviews, on Google, Facebook, Yelp, and other sites including your industry verticals like Buildzoom, Trip Adviser, etc.
Improving your Local SEO results will take work, If you are not doing this already, please reach out to me so I can offer you a program to help improve your Local and other SEO.
SEO is not a “once and done” proposition; you need to be actively involved in improving your Search Results constantly.
About Jeff Quandt