Part 2–Familiarity In my previous post, I addressed how TRUST impacts your decision on where you do business. This post I will address how “familiarity” is one of the first steps in building trust. Introducing your business to your Buyers (i.e., … [Read more...]
Why do you BUY where you do?
May 11, 2013 By Jeff Quandt
Filed Under: Inbound Marketing, SEO Tagged With: Buyer Persona, SEO, Trust
“Don’t Touch My Junk”
November 20, 2010 By Jeff Quandt
OK, I had to write about the latest phrase that has gone viral, but not from the perspective you might think. I am not going to go into the swamp of talking about how the TSA new screening procedures may or may not make flying safer, or how … [Read more...]
Filed Under: Buyer Personas, Marketing, Social Media Tagged With: Buyer Persona, viral marketing, Word of Mouth
Where should you be placing your marketing dollars?
June 29, 2010 By Jeff Quandt

Story after story appearing lately regarding traditional media shows notable declines in numbers and thus effectiveness. Seems the observations and predictions noted the Bob Garfield’s book, “The Chaos Scenario” is reality. Duh! … [Read more...]
Filed Under: Buyer Personas, Marketing, Social Media Tagged With: Bob Garfield, Buyer Persona, Chaos Scenario, convergence, David Meerman Scott, unplugged