Why do you BUY where you do?

Part 2–Familiarity In my previous post, I addressed how TRUST impacts your decision on where you do business. This post I will address how “familiarity” is one of the first steps in building trust. Introducing your business to your Buyers (i.e., … [Read more...]

“Don’t Touch My Junk”

OK, I had to write about the latest phrase that has gone viral, but not from the perspective you might think.  I am not going to go into the swamp of talking about how the TSA new screening procedures may or may not make flying safer, or how … [Read more...]

Where should you be placing your marketing dollars?

Story after story appearing lately regarding traditional media shows notable declines in numbers and thus effectiveness.  Seems the observations and predictions noted the Bob Garfield’s book, “The Chaos Scenario” is reality.  Duh!  … [Read more...]