Part 2–Familiarity In my previous post, I addressed how TRUST impacts your decision on where you do business. This post I will address how “familiarity” is one of the first steps in building trust. Introducing your business to your Buyers (i.e., … [Read more...]
Where should you be placing your marketing dollars?
June 29, 2010 By
Story after story appearing lately regarding traditional media shows notable declines in numbers and thus effectiveness. Seems the observations and predictions noted the Bob Garfield’s book, “The Chaos Scenario” is reality. Duh! … [Read more...]