You Don’t Own Your Content on Facebook or on any other Social Media

At a recent SCORE Workshop that I taught on the topic of Social Media, one of the slides included the bullet point “You Don’t Own the Content.” This workshop was held right as the Facebook breach with Cambridge Analytica was just … [Read more...]

Here is a Quick Way to Improve your Facebook Page’s Organic Reach

Ever wonder why your Facebook posts are being seen by fewer and fewer people that LIKE your page? This is know as Organic Reach.  Your post updates (content) on your page and you see that fewer and fewer people are seeing your updates. Facebook is … [Read more...]

It’s Free, So How Tough Can IT Be?

Three Tips before you create your own social media business page. I run across businesses all the time that think since Social Media is FREE that they can easily set up accounts, profiles and business pages. They think by doing it themselves they … [Read more...]

Social Media is a revolution in marketing.

I recently read in the Thoughtpick blog post “social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century!” Advertising Age contributor, Bob Garfield in his book “The Chaos Scenario” … [Read more...]

Help! My Facebook Page isn’t working.

A friend of mine recently showed me that his company had a Facebook page and said it did not seem to be delivering results.  The company is a technology company that sells to other companies; B2B marketing. You can read about what I think about B2B … [Read more...]

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