3 Things You Need in Every Social Media Post

When creating a post for social media or a blog you need to remember the three basic things you want your post to do: Arouse Interest Create Desire Motivate Action This is basic Marketing 101 stuff. I am probably as guilty as some … [Read more...]

Download my FREE QR Code eBook

Yep, it’s Totally FREE You have seen them and perhaps even scanned them.  You know, QR codes and Microsoft tags. The novelty of them has worn off and you would think that as adoption has increased, the correct use of this marketing tactic would … [Read more...]

It’s Free, So How Tough Can IT Be?

Three Tips before you create your own social media business page. I run across businesses all the time that think since Social Media is FREE that they can easily set up accounts, profiles and business pages. They think by doing it themselves they … [Read more...]

Aaahh, the Good Old Days. Why Traditional Marketing is not as effective.

TV changed a lot about marketing.  In the 1950s it became the way to communicate with the masses.  You had three maybe four channels in a market (not including public television, which was commercial free), with a variety of local and … [Read more...]

Using LinkedIn’s Product and Services feature on your Company Profile to generate leads

LinkedIn is the largest professional networking site on the Internet. It continually evolves and offers new tools for any business to use.  Some time ago, LinkedIn added a new feature to the Company description page that offers you the … [Read more...]