Marketing’s New Role–Lead Generation

 OK, I have not slipped and suffered a head injury. Everyone knows, especially in the B2B world, that one of the roles Marketing plays is “Lead Generation.”  I have not forgotten that after spending a great deal of my career in the B2B space.  … [Read more...]

Ten ways to use lists in your marketing program

I bet the headline got your attention didn’t it?  Using lists in blogs, discussions, collaterals, direct mail pieces, videos, white papers, eBooks or other marketing tactics is an effective way to get your message read. We seem to be naturally drawn … [Read more...]

What’s Wrong with this Picture?

I just need to comment on this recent ad that appeared in Backpacker Magazine recently. You might be familiar with the publication if you are an individual that likes the rugged outdoors.  I am. I like to backpack, hike, canoe, whitewater raft, and … [Read more...]