Why Every Manager Needs to have Social Media Guidelines and Policy Statement

I was going to say every business, but in reality this applies to any business and even governmental agency.  That is why I said every manager needs a set of Social Media Guidelines and Policy. A local Police Officer recently posted something on … [Read more...]

3 Things You Need in Every Social Media Post

When creating a post for social media or a blog you need to remember the three basic things you want your post to do: Arouse Interest Create Desire Motivate Action This is basic Marketing 101 stuff. I am probably as guilty as some … [Read more...]

Here is a Quick Way to Improve your Facebook Page’s Organic Reach

Ever wonder why your Facebook posts are being seen by fewer and fewer people that LIKE your page? This is know as Organic Reach.  Your post updates (content) on your page and you see that fewer and fewer people are seeing your updates. Facebook is … [Read more...]

Why do you BUY where you do?

Not really a strange question.  You buy from certain businesses for a variety of reasons; location near you, selection, price, service or any combination of the reasons. In a recent conversation with an automobile dealer he told me the number one … [Read more...]

It’s Free, So How Tough Can IT Be?

Three Tips before you create your own social media business page. I run across businesses all the time that think since Social Media is FREE that they can easily set up accounts, profiles and business pages. They think by doing it themselves they … [Read more...]