Why do you BUY where you do?

Part 2–Familiarity In my previous post, I addressed how TRUST impacts your decision on where you do business. This post I will address how “familiarity” is one of the first steps in building trust. Introducing your business to your Buyers (i.e., … [Read more...]

Why do you BUY where you do?

Not really a strange question.  You buy from certain businesses for a variety of reasons; location near you, selection, price, service or any combination of the reasons. In a recent conversation with an automobile dealer he told me the number one … [Read more...]

Weinergate: Social Media and Trust

http://www.facebook.com/widgets/like.php?href=https://onqmarketing.wordpress.com/?p=389For companies and individuals that incorporate social media tools and networks into marketing strategies, one of the basic benefits is to build a level of trust … [Read more...]