Talking about MarketingProfs Articles : Bored to Death

 

Very interesting article on Marketing Profs regarding the senseless copy and taglines that get placed in copy.  Of course David Meerman Scott years ago published an eBook called the Gobbledygook Manifesto.

Seriously, many technology companies fall into the Gobbledygook trap as they tend not to focus on what the Buyers are looking for, rather they sell their products and services based on what they think they know about them. It would not take that much time or effort to conduct Buyer Persona Research and really understand who your prospects are and what they think.

 

MarketingProfs Articles : Bored to Death

About Jeff Quandt

Jeff Quandt is an Inbound and Digital Marketing Strategist and owns On-Q Marketing LLC. He helps businesses get found in a Google Search bringing prospects to business' website to generate leads.

Then through Inbound Marketing tactics qualify the lead, nurture the lead, and ultimately converting the lead/prospect into a customer.

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