You Don’t Own Your Content on Facebook or on any other Social Media

At a recent SCORE Workshop that I taught on the topic of Social Media, one of the slides included the bullet point “You Don’t Own the Content.”

This workshop was held right as the Facebook breach with Cambridge Analytica was just breaking.

Credits image: Ady Satria Herzegovina , license: CC BY (Commercial reuse, including modification)

My point in saying “you don’t own the content” was to illustrate that once you publish content as an individual or for a business on platforms like Face

book, LinkedIn, Twitter, and the like, the content now belongs to the respective social media channel.

While getting an account on a social media channel is “free” you give up your content and personal data.  All social media is in the business to make money. Many, especially the major players, have all become public stock-owned companies.  Not that this is bad. Business are in business to make money. Even in my business I want to trade my solutions for money.  When any individual that works for a company, is in the “business” of trading their time and skills in exchange for money. That is how it works.

Facebook is a stock held company and it makes a lot of money, through advertising, and through selling of user analytical data. Many users are just now finding their profiles have monetary value and seemed shocked. Well, the platform is FREE to use, but there has to be a price somewhere.

It’s No Longer Your Content

The content you share on social media like Facebook, now belongs to Facebook.  Sure, you can still manipulate it, add to it, change it and even delete it.  We should all recognize that what you do publish stays forever, even if you delete it.

I also recommend that if you do publish any content that you wish to retain, you have a copy on your local computer and backed up as well.

Should Facebook be regulated?

I am not a big fan of government regulation, as we generally do not elect the best and brightest. Our members of Congress certainly cannot be expected to be an “expert” to know everything and make common sense decisions. Regulations in themselves tend to stifle the marketplace of ideas and hinder the free market system.

In fact, I mentioned at the workshop I was not in favor of new regulations as many times they have unintended consequences that dampen economic activity. One of the great things that made this country exceptional is the free market system that has spurred innovation and economic growth.  Why else would so many people want to come here. Not to get political, but one reason there has been a ton of economic growth and rise in the stock market has been the lifting of regulations by the current administration. Some may disagree, but many economists have already weighed in on this as one large factor.

What is next in Social Media?

Overall the story is still playing out with Facebook, Facebook Fears more Cambridge Analytica-like Breaches, Silicon Prairie News, April 6, 2018. Mark Zuckerberg will testify before Congress and then, Congress will act, because you know they just have to “do something.”

Facebook’s COO Sheryl Sandberg even recently said that for Facebook users to “Opt-out” of all advertising and have 100% privacy on the platform that it would need to be a “Paid” option. Fox News, April 7, 2018, “Facebook Users should expect to pay for privacy…” I think you could imagine what might happen to the 2 Billion plus user base Facebook currently enjoys world-wide if they have to pay for Facebook to maintain privacy.

Left to its own devices, Facebook will make some changes, and the people actively on the platform will also make changes.  As social media is an ever-changing landscape – remember My Space? – Facebook may wane and something new will replace it.

Still the bottom line will be, if you don’t pay for the service, you don’t own the content or your privacy, no matter how much you try to lock it down.


Are You Concerned about Identity Theft?

Hardly a day goes by without a new data breach being reported; Facebook, Citi, Lord and Taylor, and Equifax.

It is not really if your information has been stolen and sold on the web, it is only a matter of when.

I too, became concerned last year. That is why after researching the various options available, I selected ID Shield by Legalshield. 

The big player is LifeLock, but did you know that LifeLock uses Equifax for their database?  Tell me, how does that make any sense; one of the biggest breaches in 2017 was Equifax.

ID Shield offers individual and family plans that are competitively priced.  PLUS, their recovery service is the best in the business through Kroll’s Licensed Private Investigators.  They offer true restoration, not just instructions on how you have to go about restoring your identity, they do it for you.

You can find out more by visiting Legalshield.com/info/onq

As I said, I use ID Shield and believe in the product.  The link here takes you to a site so you can see for yourself what it all has.  I partnered with my LegalShield agent to help him get the message out.

About Jeff Quandt

Jeff Quandt is an Inbound and Digital Marketing Strategist and owns On-Q Marketing LLC. He helps businesses get found in a Google Search bringing prospects to business' website to generate leads.

Then through Inbound Marketing tactics qualify the lead, nurture the lead, and ultimately converting the lead/prospect into a customer.

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