How to Optimize a YouTube Video

Did you know that YouTube is owned by Google and if YouTube were a search engine, it would be the second largest search engine after Google itself?  It is important to not only use YouTube as an Off-Page SEO source, your channel and videos should … [Read more...]

Why Every Manager Needs to have Social Media Guidelines and Policy Statement

I was going to say every business, but in reality this applies to any business and even governmental agency.  That is why I said every manager needs a set of Social Media Guidelines and Policy. A local Police Officer recently posted something on … [Read more...]

A Picture is Worth a Thousand Words…but Not to Google

The old truism about a picture being worth a thousand words is mostly true when a human looks at it.  To Google and other search engines photos and images used on your website or social media have no words and will appear to them as blank sheets of … [Read more...]

Making Lemonade from a Lemon; a Case Study Regarding Online Reviews and Recommendations

What should you do when a negative review pops up on an online site about your business?  The review can be on Yelp, Google Places, Merchant Circle, Urban Spoon, Tripadvisor, a number of other online sites or in the case of my client, Gary Rumbaugh … [Read more...]

Are You Keeping up with WordPress Updates?

WordPress just released its third update (WordPress 4.4) so far this year (2015). While three updates may not sound like much, this is the most I have seen in WordPress updates to the main core of what comprises over 30% of all websites … [Read more...]