Who Can I Trust?

…is a question I heard from a small motel operator at a place I stayed. He mentioned this to me regarding his digital marketing; namely his website and social media marketing program. He was stating the difficulty in finding resources to manage … [Read more...]

How to get your website more visibility through SEO

Let’s face it, every business owner wants to have their website land on the first page of a search result. Easier said than done. And once you do get it on the first page, it takes work to stay there.   SEO is NOT the Ronco set and forget oven (maybe … [Read more...]

How to Optimize a YouTube Video

Did you know that YouTube is owned by Google and if YouTube were a search engine, it would be the second largest search engine after Google itself?  It is important to not only use YouTube as an Off-Page SEO source, your channel and videos should … [Read more...]

Why Every Manager Needs to have Social Media Guidelines and Policy Statement

I was going to say every business, but in reality this applies to any business and even governmental agency.  That is why I said every manager needs a set of Social Media Guidelines and Policy. A local Police Officer recently posted something on … [Read more...]

A Picture is Worth a Thousand Words…but Not to Google

The old truism about a picture being worth a thousand words is mostly true when a human looks at it.  To Google and other search engines photos and images used on your website or social media have no words and will appear to them as blank sheets of … [Read more...]